See Real? Not in Your Cereal

Jordan's All-Natural Muesli Cereal

Lucky Charms and Frosted Mini Wheats were not what Dr. John Harvey Kellogg and his brother had in mind when they devised cold breakfast cereal as a healthy alternative to the usual white bread and meat diet of the mid-19th century. Two hundred years later, cold (pre-cooked) breakfast cereals are the most commonly consumed breakfast […]

White Bread, High Society

Sifting UnBleached All-Purpose Flour

I want you to ponder the question I am about to pose to you, and answer it honestly in your head, or out loud (depending where you are when you’re reading this): why do you eat white bread? Is it the:  Taste? Texture? Availability? Or are you turned off by the ferulic acid smell emanating […]

Bread Goes Bad?

Bread loaves on a conveyor belt in a factor

When I was in university, I tossed a wet towel on top of my heap of laundry and headed home to my parents’ house for Christmas break. When I returned, everything under the towel had gone mouldy – tank tops, underwear, pajamas…I learned an expensive lesson, being forced to throw out some of my favourite […]